What is public relations?
The business of generating goodwill toward an individual, cause, company, or product.
Why is it important?
- It's your reputation.
- It’s a global market, even on a local level. Even if you’re a little Mom and Pop store, you’re competing with Wal*Mart, MTV, McDonalds.
- You want people to have heard of you – and you want them to have good associations with what they’ve heard.
- It’s free.
- It’s more credible than advertising. People are naturally skeptical of what they see in an ad. They naturally tend to believe what they read in the papers, or what they hear on the radio, what they see on television.
Sample Press Releases
Contact: Elizabeth Bushey
www.inklesstales.com
P.O. Box 87 | New Hampton, NY 10958
elizabeth@inklesstales.com
Voice: 845-978-TALE
Fax: 302-372-3203
FOR IMMEDIATE RELEASE
RIF (Reading Is Fundamental) and Inkless Tales announce new partnership
NEW HAMPTON, N.Y. – December, 2007 – At the request of Washington, D.C.-based literacy pioneer Reading Is Fundamental, Inc. (RIF), children’s web site Inkless Tales has become a content partner in their newest web initiative, “Leading to Reading,” targeted to younger audiences: five years old and under.
RIF, the nation’s oldest and largest children’s and family literacy organization, is using original material from author/illustrator Elizabeth Bushey’s popular web site Inkless Tales, at www.inklesstales.com. Based in New Hampton, N.Y., Inkless Tales offers stories, poems, music and other interactive learning games, including an Animated Alphabet and a Mathematical Mother Goose.
The massive Inkless Tales site is linked to hundreds of schools, libraries and museums worldwide, and receives over half a million hits per month. Inkless Tales has been placed on the prestigious American Library Association’s “Great Sites for Kids,” and is shortlisted by the Encyclopedia Britannica’s less than 600 “World’s Best Web Sites,” available exclusively to subscribers. The Internet Public Library calls Inkless Tales an “amazing site.”
The entire content of Inkless Tales is created and maintained by a single person: Elizabeth Bushey, former journalist, web developer and mother of two.
“I remember RIF from my own childhood,” says Ms. Bushey. “I was very excited when they approached me–almost as excited as my daughters were. RIF is a part of their childhood, too.”
RIF encourages children to read by delivering free books and literacy resources to those children and families who need them most.
Founded in 1966, RIF is the oldest and largest children’s and family nonprofit literacy organization in the United States. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.5 million children with 16 million new, free books and literacy resources each year.
For more information about Inkless Tales, please contact Regina Brooks at Brooklyn-based Serendipity Literary via e-mail at rbrooks@serendipitylit.com. Serendipity Literature, LLC, represents a diverse base of award-winning clients in adult and young adult fiction, non-fiction, and children's literature. Client awards include a designation as a Coretta Scott King Honor Book, the American Library Association’s Notable Book accolade, the Kirkus Review’s Editor’s Choice, reviews in the prestigious Horn Book, as well as the Fletcher Fellowship Award, the Mythopoeic Scholarship Award in Inkling Studies, and a nomination for Brooks herself for the Stevie Award for best entrepreneur.
For more information about RIF, please call Frank Walter, marketing and public relations director at (202) 536-3435, or e-mail: fwalter@rif.org, or visit http://www.rif.org/about/newsroom/default.mspx
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FOR IMMEDIATE RELEASE
Contact: Elizabeth Williams Bushey
Phone: 845-978-TALE
Fax: 302-372-3203
E-mail: elizabeth@inklesstales.com
Web: www.inklesstales.com
Children’s Web site InklessTales.com reaches two million mark
MIDDLETOWN, NY – May 22, 2006 – Inkless Tales, a children’s web site featuring an Animated Alphabet and a Mathematical Mother Goose, among other learning activities, poems and stories, has reached another milestone: the two million hit mark, less than one month after reaching one million. Created single-handedly by one working mother of two, the site has achieved accolades from such heavy hitters as the American Library Association and the Internet Public Library.
Elizabeth Bushey, who writes, illustrates and programs the site, says she’s surprised but delighted about the million hit jump. “I made what wanted to see, and I’m glad children like it too,” she says. Libraries and school systems visit and link to Inkless Tales from all over the world: Inkless Tales is listed, for instance, on the Hong Kong Public Library site.
The site is experiencing a real boom. The traffic statistics are showing a consistent growth rate between 30 and 45 percent each month.
“The statistics are exciting,” says Bushey, “but not as exciting as a letter from an inspired kid.”
Elizabeth Bushey is a freelance writer, illustrator and web developer. She is a former columnist for the Middletown Times Herald-Record, and an adjunct instructor teaching journalism at Orange County Community College. She is also a musician: Inkless Tales will release a first CD of lullabies this summer.
Visit Inkless Tales at www.inklesstales.com.
For more information, please contact Elizabeth Bushey at 845-978-TALE or via e-mail at elizabeth@inklesstales.com.
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